Redesign Lucky’s Choice into a warm, premium, and easy-to-shop pet wellness platform that makes everyday dog care feel simple and approachable. The goal was to combine strong product presentation, playful brand personality, clear wellness messaging, and a smooth eCommerce journey across multiple product categories.
The brand offers different types of dog-care products—including soft chews, finger wipes, hygiene products, powders, and bundles—so the challenge was to organize the catalog without making the experience feel cluttered. The website also needed to communicate product quality, everyday routines, subscriptions, shipping benefits, and brand personality while keeping purchase decisions simple.
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The Solution.
Warm Pet-First Visual Identity
Created a friendly visual system using soft cream tones, deep green, gold accents, playful imagery, and approachable typography to give Lucky’s Choice a distinctive pet-focused personality.
Clear Product Discovery
Organized products into simple categories such as Soft Chews, Finger Wipes, Hygiene, Powder, and Bundles, allowing customers to reach the right product faster.
Lifestyle-Focused Product Storytelling
Combined product benefits with happy-dog imagery and routine-based messaging, helping customers understand how each product fits naturally into everyday pet care.
Subscription & Conversion UX
Integrated one-time purchases, repeat-delivery options, prominent shopping actions, and a Subscribe & Save 15% experience to make recurring care easier.
Trust & Convenience Messaging
Highlighted quality ingredients, USA manufacturing with global ingredients, shipping benefits, satisfaction guarantees, and simple everyday-care messaging throughout the shopping journey.
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The Result.
Stronger Brand Personality
The redesigned experience gives Lucky’s Choice a more memorable, friendly, and premium identity built specifically around dog owners and everyday pet wellness.
Easier Shopping Experience
Clear categories, product cards, routines, and calls to action make it simpler for customers to explore and choose suitable products.
Better Customer Retention Journey
Flexible recurring delivery and subscription savings create a clearer path for customers who want to maintain ongoing pet-care routines.
More Engaging eCommerce Experience
Lifestyle storytelling, product education, interactive elements, and dog-first messaging make the site feel more engaging while keeping shopping actions easy to reach.
